What are Title Tags?

title tags

What are Title Tags?

What is a Title Tag?

A title tag is a summarizing HTML element of a web page. The title tag displays a preview of what is contained on a given web page. Title tags should be an accurate representation of what internet users can expect to read about on your web page. Professional title tags display the most amount of attention-grabbing information while still fitting within the limitations of the text allowed. Title tags are a great way to put your business or product on the map.

Where are Title Tags seen?

Title tags are seen on search engine results pages. The click-through links that are displayed in blue on a Google search results page are also known as title tags. The tags provide a short and accurate description of what an internet user can expect to find on that specific web page.

Why are Title Tags Important?

Title tags are important for both search engine optimization (SEO) and social sharing.
The more accurately a title tag matches the words typed into a search engine, the higher up the title tag will appear on the search engine results page. It is important to optimize your title tags to fit the words that are most popularly searched for in your specific field of interest. For example, consider an Orthodontist’s website. People searching for an orthodontist to receive braces would most likely type into a search engine words like “braces” or “braces cost”. For the orthodontist, it is important that his or her “Braces” web page has a title tag that includes the words people are most often searching for. This would result in having his or her title tag appear higher up on the search results.

How to optimize Title Tags

The idea of optimizing your title tags to fit the most commonly searched for words ties into the concept of using key words. Key words are the words and phrases written within the content of your website that make it possible for people to find your site when using a search engine. When developing content and title tags for your website, it is best to share the same language as someone who would potentially search for your website.