SEO (search engine optimization)
seo (search engine optimization) is the process of optimizing the online presence of your business. seo is designed to boost the ranking or visibility of your business in search engines with the goal of driving more traffic to the business.
5 reasons you should perform SEO
Get Found Be Known. Unless you really don’t want to be known, you need to properly optimize your presence online.
Enhance your name in the marketplace. Want more referrals? Start with brand awareness.
Businesses that rank higher have a higher perceived value in the eyes of the consumer.
Properly optimizing your website and your business online is the right thing to do.
Create an efficient browsing experience and one of relevance.
SEO is not limited to your website. SEO is optimizing the presence of your business on the Internet.
SEO Influencers
There are many influences to your online visibility.
- Your Website
- Social Media
- YouTube
- Online Directories (i.e., Google & Bing)
- Industry Directory Sites
- Review Websites (i.e., Yelp, Angie's list)
- Affiliate Websites
Known Digital Marketing applies industry standard best practices for optimizing your business for search engines.
SEO Best Practices
Website SEO
- Optimize each web page URL.
- Optimize each web page’s Title Tag.
- Optimize each web page’s Meta Description Tag.
- Optimize each web page’s Heading Tags.
- Optimize each web page’s Content.
- Improve your link building by linking to other pages and posts in your site.
- Add backlinks to your website from high visibility websites. One way to do this is guest posting on popular blog sites.
- Use some free tools to help you optimize your website!
SEO - Optimize Your Google Business Listing
If you are a business, you need to setup, optimize and maintain a Google Business Listing. Google does not charge businesses for having a Business Listing. To create or update your Google Business Listing, visit https://business.google.com.
Google Business Best Practices
- Be sure your have your logo sized and uploaded properly.
- If you have a commercial space, we recommend an image of your building.
- Make sure your address and contact information is correct.
- Make sure your hours of operation is current. Don't forget about Holiday closings!
- You may have several industry categories but be sure your primary category is the first one shown to users. Don't use too many categories.
- Load images or videos. This will increase visibility and engagement.
- Post on your Google Business frequently. Avoid sales style posts. Focus on things that help your customers.
- Never make false, misleading, or unrealistic claims.
- Encourage reviews from your customers.
Local SEO
Location Optimization
Local Area Pages are a way for you to improve your local search visibility in search results from websites like Google. You can create highly targeted pages that inform your visitors in a personalized manner.
In a perfect world, your business would have established a Google Business Page for areas you market your business to. Sometimes, that is not feasible as you don’t physically have a presence in those areas. If you are finding this to be a challenge, reach out and we can provide some guidance.
SEO and Reviews
Reviews from customers helps inform potential customers on all the good work you do!
I think most of us know and appreciate the importance of good reviews but how do you get them? The short answer is make it as easy as possible technologically for users to submit them.
Sending users to various places and asking them to review you isn’t always the most effective way because it’s work! Make it easy by displaying all those reviews right on your website. Additionally, you can provide those same users an easy button right on your site to start leaving a review!
We recommend the Business Reviews Bundle by RichPlugins.
